With over 0 visual impressions a day, only the iconic ones work.
We turn complex stories into iconic visual language.
De Designpolitie is a branding agency and design agency based in Amsterdam. We create bold, simple and clever design that communicates powerful ideas.
Since 1995, we’ve worked with organisations worldwide on societal challenges, because why we design matters as much as what we design.
A selection of projects
Progressief Nederland — Campaign, Event Design, Identity, Motion
Merging two parties into one progressive movement
Netherlands Cancer Institute — Identity, Motion, Strategy
A brand driven by discovery.
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What we do
The Core Idea &
Integrated Brand Systems
We create identities that bring clarity and structure, built around a clear idea and designed to adapt.
The Core Idea
A strong brand is built around one powerful idea. The Core Idea captures your brand’s essence and guides every creative and strategic decision, creating clarity, focus, and consistency across every expression.
Integrated Brand systems
Consistency builds recognition, and recognition builds trust. Our brand systems create a clear framework that keeps your brand aligned with its core idea, making it coherent, scalable, and effective as your business grows.
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More work
Movies That Matter — Identity, Strategy
Every screen matters.
Pictoright — Identity, Motion, Strategy
What would be a world without pictures?
Vereniging Eigen Huis — Identity, Strategy, Typography
Uniting all home owners under one roof.
KPN — Annual Report, Campaign, Film