Laecken was founded by Richard van der Laken, out of a desire to give men more freedom to express themselves – confidently, unapologetically and with style – through clothing, accessories, jewellery and textiles.

The label draws inspiration from the world around us, looking to places such as Mexico, Japan, Hong Kong, India and Ghana, where centuries of heritage, craftsmanship and innovation have shaped the way people dress and express themselves.

Geometry and simplicity

Laecken draws inspiration from places such as Mexico, Japan, Hong Kong, India and Ghana, where centuries of craftsmanship and textile traditions have shaped how people dress and express themselves. At its heart is a fascination with the simple geometry of traditional menswear: rational forms that feel timeless, clear and elegant.

That same simplicity became the starting point for the identity. We reduced the logo to its most basic form: a single L. Simple, recognisable and strong – a geometric mark that gives Laecken a clear visual foundation.