The world according to De Groene.
De Groene Amsterdammer — Illustration, Strategy
The challenge
Strengthen the visual identity of De Groene Amsterdammer, the Netherlands’ leading opinion weekly, with distinctive, thought-provoking images that reflect its intellectual depth and cultural influence.
The strategy
Contribute a regular visual column (Gorilla), covers and illustrations that match the magazine’s tone: sharp, insightful and visually striking. The goal was to make complex ideas accessible and engaging through bold, iconic images.
The solution
We developed a signature visual language that became synonymous with De Groene, from the Gorilla column to campaign materials. The images didn’t just strengthen the editorial content; they became the face of the magazine’s marketing.
Covers and illustrations
Over the years we have created images on politics, technology, law, crime, international relations, media, business, finance and the evils of Nutella.
The Groene world
To give De Groene a recognisable mascot for its marketing, we created Harry & friends: a family of characters who carry all the world’s knowledge on their shoulders. One of the many perks of being a De Groene reader.
