Progressief Nederland
Launch campaign
To introduce Progressief Nederland, we developed a campaign around the simple idea: not being against things, but being PRO. We turned it into a communication system manifesting the party’s values. PRO Future. PRO Education. PRO Environment.
Graphic system
We created a visual system inspired by the flags and coats of arms of the Dutch provinces. Drawing from the traditions of heraldry, we developed a pattern system using the visual principles of sport, where symbols, colours and patterns become expressions of collective identity.
Credits:
Strategy and Narrative – David Snellenberg
Art Direction and Narrative – Emilio de Haan
Event Director – Xander Straat
Production – Maikel van der Laken
Film Director – Bram Schouw (Bonkers)
Music – Niels den Otter (Audentity)
Photography – Noes Petiet
Netherlands Cancer Institute
Movies That Matter
Screen-based concept
We increasingly see the world through a variety of media—mobile, online, outdoors, television, social media and the traditional cinema. The most used screen dimensions combined with the basic colour palette of video form the basis of the logo and identity system for Movies that Matter.
Human, Right?
Festival campaign
For the 2024 edition of the Movies that Matter Festival, we developed the campaign human, right?, a title that challenges perceptions of justice and humanity. The visual language builds on the identity’s core screen shapes, reimagining them as rolling film strips. This dynamic system was applied across digital and print, ensuring a cohesive presence from social campaigns to city-wide posters.
