What Design Can Do — Event Design, Identity, Motion
What Design Can Do has been committed since 2011 to tackling major societal challenges through the power of design. The graphic system consists of just four basic ingredients: the colours yellow and red, a typeface, and a bold brushstroke. Through the consistent use of these elements, it has become a recognised and appreciated brand both domestically and internationally.
On a mission to inspire creatives around the world we’ve produced multi-day design festivals in Amsterdam, São Paulo, México-City and Delhi. Custom festival brands, online, PR and out of home campaigns helped to draw in over 15,000 design enthusiasts.
Next to bringing inspiration we’ve challenged designers to actively participate in tackling societies most urgent issues like climate change, the plight of refugees and other social topics. Since 2016 over 10,000 participants have joined the challenge programme. For each programme a project brand and recruitment campaign was developed under the umbrella of the WDCD brand.
No Waste Challenge
Make it Circular Challenge
Redesign Everything Challenge
2025 Accelerator
With communication campaigns, PR and via online and print publications we’ve managed to reach a larger audience with WDCD’s messaging. The signature yellow is ever standing out like a strong beacon in an oversaturated visual world.
What Design Can Do Delhi – Event Design, Identity, Motion, Typography