What would be a world without pictures?

Pictoright — Identity, Motion, Strategy

Pictoright is an organisation that safeguards the copyrights of artists, photographers, illustrators, and designers. For the visual identity, we started with a simple yet thought-provoking question: What does the world look like without images?

This idea of an "empty" frame became the foundation of a design system that has defined Pictoright’s identity for over 16 years.

PictoWrite

PictoWrite is a custom bitmap-inspired typeface that represents the growing influence of digital media on image use. Being bold and blocky, it’s a tool that makes Pictoright instantly recognizable everywhere.

The PictoGrid

The empty frame became a tool, and the basis of a grid. This structure builds patterns, layouts, and graphics, giving Pictoright a bold and flexible visual system while reinforcing its role in protecting creative work.

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Design like you give a damn.

What Design Can Do – Event Design, Identity, Motion