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Heritage through a new lens

What Design Can Do Mexico — Campaign, Event Design, Identity, Motion

Every year, What Design Can Do hosts an edition in Mexico City. The festival celebrates the power of design towards a better future. From designers to diplomats and activists to architects, it acts as a common place for all interested in using design as a force for good. For the campaign we created a visual identity based on traditional Mexican pattern work and re-imagined it through the use of a kaleidoscopic effect.